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What is SEO?

Search engine optimization or SEO is a process using certain strategies and techniques to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine such as Google, Bing, Yahoo and others. Most people don’t click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website ranks in the results of a search, the greater the chance that that site will be visited by someone interested in your site. SEO is typically a set of best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.